Thursday, April 3, 2014
5 Reasons Why You Need Marketing Skills
http://mashable.com/2014/03/17/5-reasons-you-need-marketing-skills/
Thursday, March 13, 2014
What Can HR Learn From Marketing?
http://www.business2community.com/human-resources/can-hr-learn-marketing-department-0791436#!zziZa
Thursday, February 27, 2014
How Marketing and HR go Hand in Hand: Applying Small Business Tips to the Small NonProfit
http://bigideasblog.infusionsoft.com/small-business-tips-hr-and-marketing/
Sunday, April 7, 2013
AJC uses responsive design
http://www.myajc.com/news/marketing/new-site-responds-your-digital-device/nWnyb/
The Atlanta Journal Constitution announced Monday, March 11 2013 of the launch of MyAJC.com. This new site uses responsive design to provide a seamless news experience.
Responsive Design is a code that automatically changes the webpage's layout to optimize the viewing space of the device that the user is using. This is a very useful tool for webpage owners as an alternative to building 3 separate platforms. Delta for example, must update and keep up with their main online site, their mobile site, and their app. Responsive design allows a company to consolidate all platforms into one simple to use format.
The MyAJC page is accessed through subscriptions to the newspaper and there is no news about the original AJC webpage. It remains unclear whether the original ajc.com page will be shut down for the new MyAJC site. It appears that AJC will direct their efforts onto the new page using responsive design and eventually shut down their original page.
This is a great move for a news organization where the industry is experiencing a huge shift away from original print paper to the digital screen. Adopting responsive design will make it easier for subscribers to have an integrated experience which will be more enjoyable. AJC will also benefit from the less costly option of responsive design from managing 3 separate platforms.
The Atlanta Journal Constitution announced Monday, March 11 2013 of the launch of MyAJC.com. This new site uses responsive design to provide a seamless news experience.
Responsive Design is a code that automatically changes the webpage's layout to optimize the viewing space of the device that the user is using. This is a very useful tool for webpage owners as an alternative to building 3 separate platforms. Delta for example, must update and keep up with their main online site, their mobile site, and their app. Responsive design allows a company to consolidate all platforms into one simple to use format.
The MyAJC page is accessed through subscriptions to the newspaper and there is no news about the original AJC webpage. It remains unclear whether the original ajc.com page will be shut down for the new MyAJC site. It appears that AJC will direct their efforts onto the new page using responsive design and eventually shut down their original page.
This is a great move for a news organization where the industry is experiencing a huge shift away from original print paper to the digital screen. Adopting responsive design will make it easier for subscribers to have an integrated experience which will be more enjoyable. AJC will also benefit from the less costly option of responsive design from managing 3 separate platforms.
Wednesday, April 3, 2013
Victorious
http://www.youtube.com/watch?v=vwNdaJkI2uc
Nickolodean's Victorious is a show surrounding the lives of a group of talented friends who attend an arts high school. In this episode, the friends get caught up in a battle to have the highest number of followers on the social site "The Slap" which can be equated to a real life mash up of Facebook, Twitter, YouTube and Instagram. This "war" begins because the group finds out that Trina, a loud obnoxious girl, has over a 1,000 followers while they trail behind. The episode is humorous because it features "strategies" real-life users implement to gain an audience.
One of the characters, Robbie attempts to gain more followers by holding contests because "contests are one of the best way to get more followers." Every hour he posts a video of himself in a secret location and the first one to find him gets a prize. A few seconds after he explains his strategy, a crowd of students find him and tackle him for the prize.
Jade, another friend, carries around a mega speaker yelling at everyone to follow her. She is seen harassing other students to follow her. She says she is "gently suggesting." This behavior is similar to brands that continually declare "follow, like, share" on everything that people can see.
Cat on the other hand, decides the best way to gain more followers is to promise to tweet a thousand tweets a day. Her strategy is that the more you tweet the more followers you get. When confronted with the fact that there is no way she could actually post 1,000 tweets a day, she walks off tweeting "I like birds." "&cheese." There are some brands who use this strategy by pushing out content that is irrelevant. Consumers may find the posts entertaining but the short entertainment will not follow back to the brand.
The group realizes that because they have been so caught up in trying to gain more followers, they forgot to complete their school assignment. This is much like brands who use social media platforms just to gain more followers and forget to engage users to build positive relationships.
In the end however, it is revealed that the only reason Trina has over a 1,000 followers is because she bribed someone to hack into the site and change her followers from 34 to a thousand. I wouldn't suggest brands to that either.
Nickolodean's Victorious is a show surrounding the lives of a group of talented friends who attend an arts high school. In this episode, the friends get caught up in a battle to have the highest number of followers on the social site "The Slap" which can be equated to a real life mash up of Facebook, Twitter, YouTube and Instagram. This "war" begins because the group finds out that Trina, a loud obnoxious girl, has over a 1,000 followers while they trail behind. The episode is humorous because it features "strategies" real-life users implement to gain an audience.
One of the characters, Robbie attempts to gain more followers by holding contests because "contests are one of the best way to get more followers." Every hour he posts a video of himself in a secret location and the first one to find him gets a prize. A few seconds after he explains his strategy, a crowd of students find him and tackle him for the prize.
Jade, another friend, carries around a mega speaker yelling at everyone to follow her. She is seen harassing other students to follow her. She says she is "gently suggesting." This behavior is similar to brands that continually declare "follow, like, share" on everything that people can see.
Cat on the other hand, decides the best way to gain more followers is to promise to tweet a thousand tweets a day. Her strategy is that the more you tweet the more followers you get. When confronted with the fact that there is no way she could actually post 1,000 tweets a day, she walks off tweeting "I like birds." "&cheese." There are some brands who use this strategy by pushing out content that is irrelevant. Consumers may find the posts entertaining but the short entertainment will not follow back to the brand.
The group realizes that because they have been so caught up in trying to gain more followers, they forgot to complete their school assignment. This is much like brands who use social media platforms just to gain more followers and forget to engage users to build positive relationships.
In the end however, it is revealed that the only reason Trina has over a 1,000 followers is because she bribed someone to hack into the site and change her followers from 34 to a thousand. I wouldn't suggest brands to that either.
Monday, February 18, 2013
"Mommy, I saw on FB that time you..."
With the huge implementation of social media in our everyday lives, our lives are very well documented. So well documented that in the next few generations, listening to grandma and grandpa tell stories of their childhood will be extinct. In a few decades, teens will be privy to all the pictures, comments, ex-relationship statuses, instagrams, and tweets their parents posted at their age. It makes for some interesting changes in family dynamics. I predict that when the time comes, parenting blogs will be talking about whether it is good or bad to limit their children's ability to view the past or whether it is a beneficial tool in their relationship so their children can see them as human beings. Regardless of which way is the best way to handle that situation, it is bound to happen. It may very well change the amount of information we share through social. It could also spawn a generation that may shy away from social...effected by the shock of seeing their parents as anything other than their embarrassing out of date parents.
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