http://www.myajc.com/news/marketing/new-site-responds-your-digital-device/nWnyb/
The Atlanta Journal Constitution announced Monday, March 11 2013 of the launch of MyAJC.com. This new site uses responsive design to provide a seamless news experience.
Responsive Design is a code that automatically changes the webpage's layout to optimize the viewing space of the device that the user is using. This is a very useful tool for webpage owners as an alternative to building 3 separate platforms. Delta for example, must update and keep up with their main online site, their mobile site, and their app. Responsive design allows a company to consolidate all platforms into one simple to use format.
The MyAJC page is accessed through subscriptions to the newspaper and there is no news about the original AJC webpage. It remains unclear whether the original ajc.com page will be shut down for the new MyAJC site. It appears that AJC will direct their efforts onto the new page using responsive design and eventually shut down their original page.
This is a great move for a news organization where the industry is experiencing a huge shift away from original print paper to the digital screen. Adopting responsive design will make it easier for subscribers to have an integrated experience which will be more enjoyable. AJC will also benefit from the less costly option of responsive design from managing 3 separate platforms.
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