Jenessa Simmons is a 21 year old woman who was adopted and was having trouble searching for her birth parents. Sounds like a pretty typical story...except in this one case, this woman used the power of Facebook to find her birth mother within two days. This story tells us several things.
One, searching for family is a more noble cause than the near spam-like "1 million likes for..." People become more invested in the cause which generates a lot of buzz. (& We are getting really sick of people chasing after mass "likes.")
Two, anything is possible when you have 161,000 people tapping into their personal network to help you.
Three, feel good stories from the internet is still considered news-worthy because of the large amount of people invested in it.
Four, no matter how good this cause nor how successful Jenessa was, it will be incredibly harder for anyone else to gain the same amount of traction. This is the case because people find repetition uninteresting and annoying. They are plugged in for new information.
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