http://www.myajc.com/news/marketing/new-site-responds-your-digital-device/nWnyb/
The Atlanta Journal Constitution announced Monday, March 11 2013 of the launch of MyAJC.com. This new site uses responsive design to provide a seamless news experience.
Responsive Design is a code that automatically changes the webpage's layout to optimize the viewing space of the device that the user is using. This is a very useful tool for webpage owners as an alternative to building 3 separate platforms. Delta for example, must update and keep up with their main online site, their mobile site, and their app. Responsive design allows a company to consolidate all platforms into one simple to use format.
The MyAJC page is accessed through subscriptions to the newspaper and there is no news about the original AJC webpage. It remains unclear whether the original ajc.com page will be shut down for the new MyAJC site. It appears that AJC will direct their efforts onto the new page using responsive design and eventually shut down their original page.
This is a great move for a news organization where the industry is experiencing a huge shift away from original print paper to the digital screen. Adopting responsive design will make it easier for subscribers to have an integrated experience which will be more enjoyable. AJC will also benefit from the less costly option of responsive design from managing 3 separate platforms.
Sunday, April 7, 2013
Wednesday, April 3, 2013
Victorious
http://www.youtube.com/watch?v=vwNdaJkI2uc
Nickolodean's Victorious is a show surrounding the lives of a group of talented friends who attend an arts high school. In this episode, the friends get caught up in a battle to have the highest number of followers on the social site "The Slap" which can be equated to a real life mash up of Facebook, Twitter, YouTube and Instagram. This "war" begins because the group finds out that Trina, a loud obnoxious girl, has over a 1,000 followers while they trail behind. The episode is humorous because it features "strategies" real-life users implement to gain an audience.
One of the characters, Robbie attempts to gain more followers by holding contests because "contests are one of the best way to get more followers." Every hour he posts a video of himself in a secret location and the first one to find him gets a prize. A few seconds after he explains his strategy, a crowd of students find him and tackle him for the prize.
Jade, another friend, carries around a mega speaker yelling at everyone to follow her. She is seen harassing other students to follow her. She says she is "gently suggesting." This behavior is similar to brands that continually declare "follow, like, share" on everything that people can see.
Cat on the other hand, decides the best way to gain more followers is to promise to tweet a thousand tweets a day. Her strategy is that the more you tweet the more followers you get. When confronted with the fact that there is no way she could actually post 1,000 tweets a day, she walks off tweeting "I like birds." "&cheese." There are some brands who use this strategy by pushing out content that is irrelevant. Consumers may find the posts entertaining but the short entertainment will not follow back to the brand.
The group realizes that because they have been so caught up in trying to gain more followers, they forgot to complete their school assignment. This is much like brands who use social media platforms just to gain more followers and forget to engage users to build positive relationships.
In the end however, it is revealed that the only reason Trina has over a 1,000 followers is because she bribed someone to hack into the site and change her followers from 34 to a thousand. I wouldn't suggest brands to that either.
Nickolodean's Victorious is a show surrounding the lives of a group of talented friends who attend an arts high school. In this episode, the friends get caught up in a battle to have the highest number of followers on the social site "The Slap" which can be equated to a real life mash up of Facebook, Twitter, YouTube and Instagram. This "war" begins because the group finds out that Trina, a loud obnoxious girl, has over a 1,000 followers while they trail behind. The episode is humorous because it features "strategies" real-life users implement to gain an audience.
One of the characters, Robbie attempts to gain more followers by holding contests because "contests are one of the best way to get more followers." Every hour he posts a video of himself in a secret location and the first one to find him gets a prize. A few seconds after he explains his strategy, a crowd of students find him and tackle him for the prize.
Jade, another friend, carries around a mega speaker yelling at everyone to follow her. She is seen harassing other students to follow her. She says she is "gently suggesting." This behavior is similar to brands that continually declare "follow, like, share" on everything that people can see.
Cat on the other hand, decides the best way to gain more followers is to promise to tweet a thousand tweets a day. Her strategy is that the more you tweet the more followers you get. When confronted with the fact that there is no way she could actually post 1,000 tweets a day, she walks off tweeting "I like birds." "&cheese." There are some brands who use this strategy by pushing out content that is irrelevant. Consumers may find the posts entertaining but the short entertainment will not follow back to the brand.
The group realizes that because they have been so caught up in trying to gain more followers, they forgot to complete their school assignment. This is much like brands who use social media platforms just to gain more followers and forget to engage users to build positive relationships.
In the end however, it is revealed that the only reason Trina has over a 1,000 followers is because she bribed someone to hack into the site and change her followers from 34 to a thousand. I wouldn't suggest brands to that either.
Monday, February 18, 2013
"Mommy, I saw on FB that time you..."
With the huge implementation of social media in our everyday lives, our lives are very well documented. So well documented that in the next few generations, listening to grandma and grandpa tell stories of their childhood will be extinct. In a few decades, teens will be privy to all the pictures, comments, ex-relationship statuses, instagrams, and tweets their parents posted at their age. It makes for some interesting changes in family dynamics. I predict that when the time comes, parenting blogs will be talking about whether it is good or bad to limit their children's ability to view the past or whether it is a beneficial tool in their relationship so their children can see them as human beings. Regardless of which way is the best way to handle that situation, it is bound to happen. It may very well change the amount of information we share through social. It could also spawn a generation that may shy away from social...effected by the shock of seeing their parents as anything other than their embarrassing out of date parents.
Sunday, February 10, 2013
FB Success Story
Jenessa Simmons is a 21 year old woman who was adopted and was having trouble searching for her birth parents. Sounds like a pretty typical story...except in this one case, this woman used the power of Facebook to find her birth mother within two days. This story tells us several things.
One, searching for family is a more noble cause than the near spam-like "1 million likes for..." People become more invested in the cause which generates a lot of buzz. (& We are getting really sick of people chasing after mass "likes.")
Two, anything is possible when you have 161,000 people tapping into their personal network to help you.
Three, feel good stories from the internet is still considered news-worthy because of the large amount of people invested in it.
Four, no matter how good this cause nor how successful Jenessa was, it will be incredibly harder for anyone else to gain the same amount of traction. This is the case because people find repetition uninteresting and annoying. They are plugged in for new information.
One, searching for family is a more noble cause than the near spam-like "1 million likes for..." People become more invested in the cause which generates a lot of buzz. (& We are getting really sick of people chasing after mass "likes.")
Two, anything is possible when you have 161,000 people tapping into their personal network to help you.
Three, feel good stories from the internet is still considered news-worthy because of the large amount of people invested in it.
Four, no matter how good this cause nor how successful Jenessa was, it will be incredibly harder for anyone else to gain the same amount of traction. This is the case because people find repetition uninteresting and annoying. They are plugged in for new information.
Sunday, February 3, 2013
Profile Analysis
http://mashable.com/2013/02/01/facebook-mental-health/
This article on Mashable describes the findings of a University of Missouri study on the psychological indicators found on a Facebook page. The indicators included Facebook activity frequency and unusual interests. The basis of this study of 2,000 college students according to researcher Dr. Martin, is that a social networking profile can provide insight to a person's psyche that other methods cannot. "Because of the real or imagined perception of anonymity, the Internet may allow unique access to the psyche. One’s social networking information can be understood as an example of one’s naturalistic behavior."
This claim in it of itself is revealing of the attitude of social media today. People projecting their real-life personalities and tendencies onto the internet has become something of the norm and expected. A great deal has changed to social society; from the skepticism of the internet upon its debut decades ago, to the expectation of psychological analysis from a social profile today.
The findings of this study however, needs to be taken with a grain of salt. The research is based on the assumption that all college students use social networking as an exact T to their inner self. The truth is more likely that the profile they create is an image of an "ideal" character they strive to attain. Any evaluation using social media analysis should be viewed as an ideal reflection than a true one.
This article on Mashable describes the findings of a University of Missouri study on the psychological indicators found on a Facebook page. The indicators included Facebook activity frequency and unusual interests. The basis of this study of 2,000 college students according to researcher Dr. Martin, is that a social networking profile can provide insight to a person's psyche that other methods cannot. "Because of the real or imagined perception of anonymity, the Internet may allow unique access to the psyche. One’s social networking information can be understood as an example of one’s naturalistic behavior."
This claim in it of itself is revealing of the attitude of social media today. People projecting their real-life personalities and tendencies onto the internet has become something of the norm and expected. A great deal has changed to social society; from the skepticism of the internet upon its debut decades ago, to the expectation of psychological analysis from a social profile today.
The findings of this study however, needs to be taken with a grain of salt. The research is based on the assumption that all college students use social networking as an exact T to their inner self. The truth is more likely that the profile they create is an image of an "ideal" character they strive to attain. Any evaluation using social media analysis should be viewed as an ideal reflection than a true one.
Sunday, January 20, 2013
Introducing SM
In today's heavy online activity, how much has social media changed our definition of "social"?
Social media has become highly integrated into the lives of nearly everyone who has access to the internet. The result includes people who have perfected the ability to perfectly ignore anything that has no interest to them. This is both positive and negative.
Social media provides an easy way for communities to form and for people to join them. It creates more channels for information to be shared and more avenues for people to become involved. Susie, a small town teen from Wyoming, can get fired up to help out Invisible Children and dedicate her time and efforts to support the cause, meeting many people around the world sharing her passion. Without social media, Susie may never have had the opportunity to learn about the struggle in Africa or have found the fuel to dedicate a large part of her life to help end it.
Sometimes easy access to many social outlets will mean that real life interactions are being ignored for online stimuli. While Susie found a great community to be a part of largely online, she may have started to ignore her friends at school. Katie and Todd aren't the perfect friends for Katie, they don't share a lot of the same interests and prefer the community of their small town, but they are loyal and miss Katie as she fades away from their lives. Susie chooses to stay online on forums and blogs dedicated to her cause, even during school lunches.
Social media has become highly integrated into the lives of nearly everyone who has access to the internet. The result includes people who have perfected the ability to perfectly ignore anything that has no interest to them. This is both positive and negative.
Social media provides an easy way for communities to form and for people to join them. It creates more channels for information to be shared and more avenues for people to become involved. Susie, a small town teen from Wyoming, can get fired up to help out Invisible Children and dedicate her time and efforts to support the cause, meeting many people around the world sharing her passion. Without social media, Susie may never have had the opportunity to learn about the struggle in Africa or have found the fuel to dedicate a large part of her life to help end it.
Sometimes easy access to many social outlets will mean that real life interactions are being ignored for online stimuli. While Susie found a great community to be a part of largely online, she may have started to ignore her friends at school. Katie and Todd aren't the perfect friends for Katie, they don't share a lot of the same interests and prefer the community of their small town, but they are loyal and miss Katie as she fades away from their lives. Susie chooses to stay online on forums and blogs dedicated to her cause, even during school lunches.
While social media has no doubt done a great deal of work in bringing people together, has it also spawned a generation of people who lack skills in real life communication? By creating havens out of online communities, we may have created an escape for people when faced with interpersonal conflict.
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